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Brian Lamb to Lead Fifth Third Bank Tampa Bay Affiliate

Thursday, July 14, 2011  
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Orlando – Karen Dee, Florida regional president of Fifth Third Bank (NASDAQ –FITB) today announced that Brian Lamb, affiliate head of Business Banking for Fifth Third Bank (Tampa Bay) has been named market president for the Tampa Bay affiliate, effective immediately.

"From the day Brian joined Fifth Third in 2006 he has provided strong leadership and enthusiasm across the affiliate,” said Dee. "He is exactly the right person to lead the growth and expansion of Fifth Third Bank in Tampa Bay. He understands the Florida market and has an appreciation for the needs of our Tampa Bay customers.” Dee added, "Brian will lead the operations of our Tampa Bay Florida affiliate, reporting directly to me.”

Lamb joined Fifth Third Bank in 2006 as chief financial officer, where he was responsible for all financial reporting, accounting, analysis and strategic initiatives for Fifth Third Bank in Tampa Bay. Prior to joining Fifth Third, Lamb served as chief financial officer of Home Discovery Real Estate Services Corporation, a statewide wholly-owned real estate, mortgage and title insurance business. He began his professional career with TECO Energy, where he held key executive positions, including manager of Strategic and Financial Analysis. Brian later became the director of Financial Services, responsible for the entire Tampa Electric service territory in Florida.

"As a native to Florida, I have deep business and community relationships in Tampa Bay and I’m thrilled with the opportunity to lead the Fifth Third Bank (Tampa Bay) affiliate,” explained Lamb.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $110 billion in assets and operates 15 affiliates with 1,316 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,444 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2011, had $274 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB.”


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